Job title: Senior Associate, Video Investment New York, New York
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Company: GroupM
Job description: Description
Position at GroupM
WORK LOCATION: A HYBRID WORK EXPERIENCE
At GroupM, we believe that work is a part of life, not the other way around. To support that belief, we have recently adopted a “collaboration-led” hybrid approach to work in order to provide employees with the flexibility to do the best work of their lives no matter where they are working. This means that for roles where it makes sense, you’ll spend some of your time in our incredible workspaces (when it’s safe to do so) and some of your time remote. Check out this updated list of where we can hire:
- California – LA or SF
- Colorado – Denver
- Florida – Miami/Fort Lauderdale
- Georgia – Atlanta
- Illinois – Chicago
- Massachusetts – Boston
- Michigan – Detroit
- New York – New York City tri-state area (NY, NJ, CT)
- North Carolina – Raleigh/Durham
- Texas – Austin or Dallas/Fort Worth
- Utah – Salt Lake City
ABOUT THE TEAM:
Video Investment is responsible for handling the gathering of information, developing the strategy approach to all buys, negotiating of ad space and time, and placement of all video elements across multiple mediums such as National Television (including programmatic), Cinema, and Digital Extensions. This is done by collaborating with specific planning and digital teams to achieve the priorities and optimal objectives of each individual client/account. Once the inventory is placed, the Video Investment team is tasked with the job of maintaining the completed buy to ensure that all aspects of the process have been completed successfully.
YOUR IMPACT:
Marketplace Analysis
- Expand on your knowledge to compile and analyze marketing and media data to be used as support for implementation decisions
- Build a working knowledge of marketplace trends, news and innovations
Plan Implementation
- Estimate, update and adjust all broadcast ratings per demographic, per quarter
- Analyze network proposals for upfront and scatter deals
- Negotiate all rates, special placements and added value per the determined strategy
- Negotiate optimum buys in terms of cost efficiency, delivery of goals and vendor agreements
- Issue order confirmations upon the completion of negotiated deals
- Ensure the documentation of all negotiations, makegoods and credits
- Ensure the accuracy of Media Ocean inputting, buys and order forms
- Input digital video buys into Prisma: traffic, steward and reconcile
Stewardship
- Work with Manager to execute individual buys
- Analyze buy performance, i.e. post-buys, positioning reports
- Track media expenditures to ensure agency and budget compliance
- Run commercial time-period rotation and pod position reports
- Oversee management of commercial inventory allocation and maintenance process, including monitoring audience delivery and negotiating makegoods
- Communicate with the Planning team to ensure timely delivery of requests
- Maintain working relationships with vendors to ensure quality buys
- Collaborate with the media team members to resolve media billing issues
Professional Development
- Attend media presentations internally and outside the Agency to gain further insight
- Maintain up-to-date knowledge of the video investment marketplace and its opportunities
- Oversee the day-to-day training, workload and development of Associates
- Cultivate relationships with vendors and internal teams
YOUR QUALIFICATIONS:
- 1-2 years of experience in media
- Ability to work independently while also being a team player through collaboration
- Communication skills: written, verbal, listening
- A problem solver with exceptional organization skills, multi-tasking capabilities and detail oriented
- Proficiency in Excel, Word, PowerPoint, Outlook as well as Google (docs, spreadsheets, etc.)
- Excellent analytic and quantitative skills, including proficiency in math
- Strong interest in Media, including television and video streaming
ABOUT GROUPM:
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.
Expected salary:
Location: New York City, NY
Job date: Thu, 02 Jun 2022 22:50:50 GMT
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