Job title: Data Analyst New York, New York

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Company: GroupM

Job description: Description

Position at GroupM Services

ABOUT US

GroupM Data & Analytics Services is a marketing science, technology and consulting group specializing in fact-based business strategies and assessment. We combine adtech and martech platform strategy with data science & data engineering expertise to make advertising work better for clients and consumers.

ABOUT THE ROLE:

As a data analyst within the analytics team, you will work in an environment where everyone is passionate about data, analytics and self-development with a customer-centric focus. You will act as the primary day-to-day execution contact for client deliverables including but not limited to measurement planning, reporting, media and creative testing/analysis, as well as competitive research and analysis.

You will have an opportunity to learn how to employ advanced data engineering, data science tools and techniques to media analytics. The position will support the Analytics lead to ensure consistent quality output on all projects.

You will be expected to:

• Consult with senior client marketing and business leaders to define and answer most important business questions to drive business growth
• Analyze media performance utilizing cutting edge cloud tools and innovative analytics techniques that to create actionable insights
• Perform storytelling from data and analyses; persuasively communicate insights to internal stakeholders and client

YOUR IMPACT:

• Manipulate raw data to provide structured data sets for analysis
• Analyze media performance data to uncover actionable insights which can be used to provide learnings and recommendations to the Client Leadership team
• Use Statistical and Data Mining methods to project and explain client performance
• Work with senior level Analytics team and Client Leadership teams to develop project timelines and deliverable schedules
• Design and maintain dashboards for standard report delivery
• Proactively communicate project progress, issues and deliverables to manager and director

YOUR QUALIFICATIONS

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience
• 1-2 years experience of relevant work experience, media analytics preferred
• Advance knowledge of MS Office Suite (Excel, Word, PowerPoint)
• Experience with the following technologies:

• Data Visualization: Tableau, Power BI, Datorama
• Web Analytics: Omniture, Google Analytics
• Experience with relational databases (i.e. SQL, mySQL)
• Familiarity with Python a plus
• Knowledge of integrated marketing and CRM disciplines (including primary research, online advertising, customer segmentation, targeting, direct marketing, customer care)
• Familiarity with online marketing, digital metrics and programmatic media
• Strong critical thinking and problem solving skills – a demonstrated ability to mine data for relevant and actionable insights
• Inquisitive with a desire to tell a story using data
• Exceptional organizational skills and detail oriented
• Knowledge of visual techniques for data analysis and presentation
• Excellent written, oral communication, project management and presentation skills

ABOUT GROUPM:

At the heart of the world’s leading media agency network is a future-facing product company, building the tools to make media work for everyone. In partnership with the globe’s leading clients, agency teams, media companies and technology platforms, we’re using our privileged position to help our customers ascend to vantage points unique in our industry.

Our teams bring together agile product management, cutting edge data science and enterprise scale engineering to build products that will shape the next decade of data driven marketing. We believe consumer privacy, client confidentiality, brand growth and user experience are essential to performance and the sustainability of the advertising ecosystem and have assembled a global team with diverse skills and experience to help shape that future.

GroupM and all of its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

WORK LOCATION: A HYBRID WORK EXPERIENCE

At GroupM, we believe that work is a part of life, not the other way around. To support that belief, we have recently adopted a “collaboration-led” hybrid approach to work in order to provide employees with the flexibility to do the best work of their lives no matter where they are working. This means that for roles where it makes sense, you’ll spend some of your time in our incredible workspaces (when it’s safe to do so) and some of your time remote. Check out this updated list of where we can hire:

• California – LA or SF
• Colorado – Denver
• Florida – Miami/Fort Lauderdale
• Georgia – Atlanta
• Illinois – Chicago
• Massachusetts – Boston
• Michigan – Detroit
• New York – New York City tri-state area (NY, NJ, CT)
• North Carolina – Raleigh/Durham
• Texas – Austin or Dallas/Fort Worth
• Utah – Salt Lake City

Expected salary:

Location: New York City, NY

Job date: Sat, 04 Jun 2022 04:50:12 GMT

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